The thisisrice agency is celebrating its 10th anniversary and we are definitely proud to bring the light and to be on their side on this occasion

End of 2022, we celebrated the birthday of one of our partners with whom we have been working closely for several years for light, and beyond! A look back at a creative… and luminous collaboration


For almost 3 years, we have seen @𝘳𝘪𝘤𝘦 evolve, mutate, and redefine the fields of what is possible in their field. On another scale and together through lighting, we collaborated to re-invent the light in their offices. For the men and women of 𝘵𝘩𝘪𝘴𝘪𝘴𝘳𝘪𝘤𝘦 and our friends to whom we feel close, we wanted light to nourish their creativity and inspire them a little more through a truly malleable, mobile and playful light that few other agencies have.
“LIGHT that guides THIS IS RICE towards a NEW creative path ” by kobi lighting studio

In the light investigation and audit phase of their former office, we immediately understood that at @𝘵𝘩𝘪𝘴𝘪𝘴𝘳𝘪𝘤𝘦, the creative energy is overflowing. Ideas are born, pre-conceptions are deconstructed, the limits of the world are redefined and in this creative tumult, light plays a key role. Together, we wanted to bring the light of the second wind, that of the change of 𝘳𝘪𝘤𝘦, and this for all employees.

To achieve that, we adopted a re-lamping strategy (reuse and recovery of existing lamps from their previous office) and a strategy for creating a lighting product based on recycled plastic. The result ? An ergonomic light, respecting the health and well-being of the whole team.

Thank you @𝘵𝘩𝘪𝘴𝘪𝘴𝘳𝘪𝘤𝘦 for putting this idea-generating place in our hands where you continue to write and re-write your story and that of your customers.

Congratulations on this creative decade: we are closely following your development and we wish you at least 10 more years of success to come.

Lamps in collaboration and thanks to @corretto Atelier of lights