The use of neon lights became wildly popular as a new advertisement method during the 1950s. However, the arrival of LED lightbulbs, the closure of old businesses, and government crackdown on outdoor structures, have started to push neon lights out of the market. The Hong Kong residents now are trying to work out how to preserve the unique glow of their cityscape.
The projects like the Hong Kong Neon Heritage Group (founded in January 2017), are trying to gather information about the last few standing neon signs and raise awareness of their disappearance. This comeback has helped some of the companies still creating and installing neon billboards to find a new way to survive after years of losses.
Video credit: CNN
Credit: The Guardian
Photos by Photographer Matjaz Tancic and Photographer Christopher Relander