Ivoire | Pastry boutique | Saigon
• patisserie • heritage • luxury
Saigon, in the French colonial period (1887-1954) was greatly influenced by the western cultures and architectures. Classic buildings were developed, following the style of French architecture.
These heritage buildings exist till now, but aren’t well preserved and restored.
Current 2017, Ms Kasey, a talented Vietnamese pastry chef working in Australia, decided to employ her know-how and energy to Vietnam. She came back to create the pastry brand Ivoire Pastry Boutique.
Beside the refined taste and beauty of her pastries, Ms Kasey spirit and approaches also deserve to be known.
The project plan is to set up the renowned and creative patisserie of Vietnam.
For that, Ms Kasey had hired a unique project team to manage and proceed it: an interior design and architect, an art director, a kitchen designer, a façade restoration expert, a ferronnier d’art, and a lighting designer.
Consecutively, she acquired an old building located in Nguyen Du Street, right at the center area of Saigon. In the 1920s its owner Mr Nguyen Van Cua had established one of the most successful printing companies called “Imprimerie de l’Union”.
During the design phase, the facade pastry was required to be restored as per the original colonial and architecture style.
6 months were necessary to design all together the 50m2 pastry boutique. One of the highlight of the project is the handcrafted ceramic logo.
The logo results from the close cooperation of Mathias (Art-director), Sebastien Sicot (ferronnerie d’art), Agnes Thierry (ceramic art) and kobi lighting studio (product lighting design).
It was inspired by the diamond’s shape, representing for the luxury and sophisticated feelings of a jewelry store. It also shows the know-how of the owner, Ms Kasey. This logo is unique, refined, unrepeatable, as her pastries.
Ivoire Pastry Boutique is nobly and generously developed. We started the project with a deep research on Saigon’s history and the old French colonial architectures. For any further information about the past pictures of the building or Saigon, the historian and photographer Mr Tim Doling, would be a great reference to contact.
The lighting design was inspired by the special combination of heritage values and luxury modern beauty. With the light, we want to sublimate the pastries as precious outstanding pieces of art. While the building’s prominent architecture was still respected and preserved.
Client: Chef Kasey (Doan) and her partner Mr. Nigel
Interior designer & Architect: T3 Architects
Lighting designer: kobi lighting studio
Art director: Wedothatstuff
Handcrafted artists: Blacksmith & Design and Ceramic Souls
Façade expert: ATC
Kitchen designer: Entech and Welbilt Thailand
Photographs by Photographer That’s Luminous
Scope of lighting design: lighting concept | design development | detail design | authorship supervision