GO! MALL TRUONG CHINH – Ho Chi Minh City, Vietnam

At kobi lighting studio, we specialize in lighting consultancy that goes beyond basic illumination. Innovative, strategic lighting designed to transform spaces, enrich customer experiences, and elevate the retail environment.

With Vietnam’s rapid modernization, older buildings need updates. kobi lighting studio’s lighting consultancy, as part of the full GO! A framework for Central Retail – the largest international retailer in Vietnam – is driving the rebranding, redefining of its lighting identity, and the enhancement of its light management. GO! Mall Truong Chinh, starting with a thorough evaluation of the existing lighting. We identified inefficiencies and developed a custom lighting strategy that improved energy efficiency, lowered costs, and enhanced the visual atmosphere of the mall.

Defining Light Strategy & Light Identity for Renewed GO! Retail chain in Vietnam

Lighting also plays a key role in defining a space’s identity. For GO! Mall, we aligned the lighting with its brand and architecture to create a memorable experience. By accentuating architectural features and branding elements, we wanted to establish a strong, recognizable identity that stands out in the competitive retail market.

Lights that Elevate the Retail Experience by Guiding Customers.

Lighting is crucial in shaping consumer behavior and guiding customers. Our dynamic lighting design uses infinite light curves to guide visitors through the mall, highlight key areas, and create focal points. This not only improves navigation but creates an engaging, comfortable shopping environment that drives sales and customer loyalty.

Transforming Retail Spaces with Lighting Controls and Energy Efficiency

Previously, the purpose of lighting in Vietnam’s retail spaces was to light up the area. However, we went beyond just lighting the space; we focused on creating lighting that reflected the brand identity. Our work wasn’t limited to retail lighting alone. We also managed and controlled the lighting to optimize both operational efficiency and energy consumption.

“We recommended our client to use less lights, which is not common in the industry. We wanted to bring back a contrast that doesn’t go against retail and marketing.” – kobi lighting studio/Mr. Jonathan TROUILLON

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Client: GO! Mall Vietnam, Central Retail

Lighting designer & consultant: kobi lighting studio

Scope of lighting design: Lighting Concept Design | Lighting Detail & Technical Design | Lighting Control & Automation Design | Lighting Authorship Supervision | Lighting Audit