The Basket

• standards • sophisticated •authentic •

Spanning 500m2 and carrying well-selected local & overseas products, the Basket grocery shop offers its customers the most satisfying and comfortable shopping experience. With sustainability in mind and an interest in the customer’s consuming experience, the shop designed with an open glass façade, high louvers, wooden style, and purely influenced by the Vietnamese featured architecture style & inspirations.

In this project, Kobi’s design team has coordinated with the architect and interior designer in the development of lighting solutions that reinforce the brand, enhance the guest experience, and promote sales.

In every project, we always create a clear and distinctive lighting design vision, and this project is not an exception. With an advanced design solution, the light could enhance a merchandising strategy, and support to establish a new gourmet shop identity in Vietnam, referring to international lighting retail standards.

In the retail market, it is how amazing that light can deliver a pleasant customer experience, which is directly related to the business’ revenues. The benefits of having a good lighting design are unaccountable, but also predictable. With the Basket, we would like to design lighting that can influence customer’s buying behavior, attract them to visit the shop more often, and stay longer in it. That’s why we use LED pendant luminaires on the main sales floor to provide general ambient illumination, creating a welcoming and abundant feeling to customers, while minimalist LED track heads add pops of light are installed to direct focus on feature displays, illuminating precisely the merchandise. The facade & front landscape are lit up to captivate the customers’ attention, while the central display indoor & bar outdoor are highlighted to keep them stay for purchasing.

For grocery shops, the requirements on light are always the same: goods should appear authentically and look tasty. The lighting system, therefore, is designed to help prevent bad appearance through heat emissions or discoloration, enhance the true colors of the products, and help shoppers make responsible buying decisions.

We also consider the matter of wellness and the comfort of the guests while they go shopping at the Basket. The light is designed following the international retail lighting standards, where the color temperature is fitting and selective for different types of products; the lux levels are disparate for the ambiance and the merchandises, the anti-glare lighting installation for visual comfort, and the high color rendering for authentic displays.

Consider the variety of solutions when designing a retail space’s lighting, the Basket is now a perfect destination for shoppers in Saigon, evoking their shopping excitement and satisfaction, and meeting all their needs for daily livings.

Client: Private

Architect & Interior designer: T3 Architects

Lighting designer &  consultant: kobi lighting studio

Lighting design services: Façade | Interiors

Scope of design: lighting concept design | lighting design development | lighting detail & technical design