Land Rover Exhibition Center – Hanoi, Vietnam
“Listen to the light” at Land Rover Exhibition Center in Hanoi…
Our journey began with a task: to do lighting design for the world’s first Jaguar Land Rover (JLR) showroom dedicated to “Modern Luxury” strategy in Long Bien, Hanoi. Long Bien District stands as the northeastern portal to Hanoi, emerging as a dynamic hub for business and investment. We successfully contributed to the lively song of life in the area with LIGHTS.
“The lighting design strategies rested on two pillars. The first pillar is architectural: infusing a flow of light that defines and projects a dynamic architectural space. The second pillar is product-related : lighting that delicately caresses and reveals the sporty curves, intricate details, and unique signature of each Jaguar Land Rover vehicle.”
The chorus is to reverse the automotive space status quo by conveying our client strategy to focus on the human-centered and emotionally engaging journey. For our lighting experts, this project represented a significant creative and technical challenge. They needed to absorb the essence of the brand, understand its history, and align perfectly with the new strategy of Jaguar Land Rover.
We always infuse the instrumental of “Sustainable and Efficient” in every project. The showroom features a glass facade that welcomes customers and an abundance of natural light illuminates the space day and night, conserving energy. Each lighting fixture is carefully planned and installed to minimize energy use while maximizing visual impact. Everyday, the showroom awakens with a symphony of LIGHTS.
Client: Jaguar Land Rover (JLR), Pon Phu Thai
Interior Designer & Architect: Studio Hagger
Collaboration: Corretto Atelier of Lights, Tam Minh Premium
Lighting designer & consultant: kobi lighting studio
Scope of design: Lighting Concept Design, Lighting Detail & Technical Design, Lighting Control & Automation Design, Lighting Authorship Supervision